Apple is ready to shake up the smartphone market again. This fall, the company will introduce the long-awaited iPhone 17 series, which promises a number of hardware and software improvements, a sleek new design and deeper integration of artificial intelligence. In this article, we will look at everything we know so far – from design and cameras, through performance and battery, to prices and release date.

1. What models will the iPhone 17 series include?

Apple will probably keep the tradition with four models, but with an interesting change in the names:

iPhone 17
iPhone 17 Air – the successor to the Plus model, but with an ultra-thin body
iPhone 17 Pro
iPhone 17 Pro Max
The biggest surprise will be the iPhone 17 Air, which is expected to be the thinnest iPhone in history – with a thickness of between 5.5 and 6.25 mm. In addition, we will see a new camera bar on the back, minimal frames and a more compact Dynamic Island.

2. Design and display – more modern and functional

For the first time, all models in the series will receive OLED displays with ProMotion (120 Hz), a technology that was previously reserved for the Pro versions. This will make scrolling, animations and gameplay significantly smoother.

Expected improvements include:

Always-On display for all models
Improved anti-reflective coating for better visibility in bright sunlight
Stronger glass that reduces the risk of scratches
LTPO panels in the Pro versions, allowing for an adaptive frequency between 1 Hz and 120 Hz to save battery
3. Hardware and performance – A19 and more RAM

The heart of the new series will be the A19 Bionic – a powerful and energy-efficient chip.
The Pro models will feature the A19 Pro, manufactured on the 3nm N3P process for better thermal management and higher clock speeds.

Hardware improvements include:

8 GB RAM for standard models, 12 GB RAM for Pro versions
Vapor chamber cooling on Pro models
Faster processing of AI tasks with new features in iOS 26
4. Cameras – more detailed photos and better selfies

Cameras will once again be one of the strongest points of the new iPhone.

Front camera:

24 MP in all models for more detailed and clear selfies
Main cameras:

iPhone 17 and 17 Air – dual system (wide angle + ultra-wide angle)
iPhone 17 Pro and Pro Max – triple 48 MP system with wide angle, ultra-wide angle and telephoto lens with up to 3.5× or 8× optical zoom
Significant improvement in night mode, portrait photos and video recording in low light is expected.

5. Battery and charging – faster and more convenient

The new series will support:

Faster MagSafe charging – up to 45W for standard models and up to 50W for Pro versions
Significantly reduced wireless charging time
iPhone 17 Air will likely be eSIM only, without a physical SIM card slot, which will contribute to the thinner body
6. Software – iOS 26 and artificial intelligence

iPhone 17 will be the first model with iOS 26, which will bring a number of new AI features:

Intelligent AI assistant for smarter interaction with the device
Improved photo and video processing with machine learning
Real-time translation directly from the phone
New personalized widgets and a more flexible interface
Finally, let's summarize - is iPhone 17 worth it? For iPhone 13 or older users, the upgrade will be significant - faster performance, better display, new AI features and improved cameras. For iPhone 15 or 16 users, the improvements will be more of an evolutionary one, but the iPhone 17 Air may be extremely attractive with its thin and elegant design.

If you want to upgrade to a new model, but without spending a lot of money, consider purchasing a refurbished iPhone. At Hop.bg you will find verified devices with a warranty that work like new, but cost significantly less. Browse the available models on the Hop.bg website and choose your iPhone – new or refurbished, according to your needs and budget. Visit our stores in Sofia, Plovdiv, Pleven, Varna and Ruse and see for yourself the quality of the wide variety of products we offer.

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